Terms of Service

Last updated 03 September 2026

These terms govern your use of Sowhat, a WhatsApp customer-messaging and sales platform operated by AXSUS ("we", "us"). By creating an account you agree to them. If you are agreeing for a business, you confirm you may bind that business.

What the service does

Sowhat lets you connect a WhatsApp Business account, hold customer conversations, store contacts and leads, run campaigns, build automations and record sales. Available features depend on your plan.

Your account

Give accurate details and keep them current.
You are responsible for everything done under your account and for keeping your password and API credentials confidential.
You must be 18 or older and using the service for a lawful business.
Email ianandparaman@gmail.com promptly if you suspect unauthorised access.

How you may use it

You may not use Sowhat to:

message people who have not opted in to hear from you;
send spam, scams, or anything unlawful, deceptive, hateful or obscene;
breach the WhatsApp Business Messaging Policy or Meta's platform terms — these apply to you directly and are enforced by Meta, not by us;
bypass plan limits, probe our security, or disrupt the service;
resell or white-label the service without our written agreement.

WhatsApp bans are real and we cannot reverse them. Meta may restrict or permanently ban a number that attracts spam reports or breaches its policies. That decision is Meta's alone. We cannot appeal it for you, and it is not grounds for a refund.

Plans, fees and billing

Paid plans are billed monthly in advance, in Indian Rupees.
Current prices are shown in the app. We may change them with at least 30 days' notice; the new price applies from your next renewal.
Prices exclude applicable taxes, added where required.
If payment fails we may suspend paid features until it is settled.

WhatsApp charges are separate

Meta charges for WhatsApp Business API conversations. Those charges are set by Meta, billed against your own Meta account, and are not included in your Sowhat subscription. Your subscription pays for the software only.

Your data and content

Your contacts, conversations and uploads remain yours. You grant us only the permission needed to host, process and display that content so the service can work — see our Privacy Policy. You are responsible for having a lawful basis to message the people in your contact list and for honouring requests to stop.

Availability

We work to keep the service running but do not guarantee uninterrupted availability. We may take it down for maintenance, and parts of it depend on third parties — Meta, payment gateways, AI providers — whose outages we cannot control. We do not currently offer a contractual uptime guarantee.

Suspension and termination

You may cancel any time from your account settings.
We may suspend or close an account that breaches these terms, threatens the service or other customers, or where required by law.
On closure you may export your data for 30 days, after which it may be deleted.

Limitation of liability

To the extent permitted by law we are not liable for indirect or consequential loss, lost profits, lost business, or lost or corrupted data. Our total liability for any claim is limited to the fees you paid us in the three months before the event giving rise to it. Nothing here excludes liability that cannot lawfully be excluded.

Changes

We may update these terms. Material changes are notified in the app or by email before they take effect. Continuing to use the service means you accept them.

Governing law

These terms are governed by the laws of India. The courts at Tirunelveli, Tamil Nadu have exclusive jurisdiction over any dispute.

Contact

Operated by: AXSUS
Address: No 880 E, Parvathi Nagar, KTC Nagar, Mangammal Salai, Tirunelveli, Tamil Nadu 627011, India
Email: ianandparaman@gmail.com
Also known as: Global Marketing School, a registered unit of AXSUS
Phone: +91 96779 00677
Udyam: UDYAM-TN-18-0090596