SOWHAT
Features

Every feature your business runs on, inside WhatsApp

Sowhat puts your WhatsApp chats, customers, quotations, GST invoices, payments, stock and dispatch in one place — on the official WhatsApp Business Platform, built for Indian businesses.

Talk to customers

Shared WhatsApp inboxFree

Every chat from every number in one inbox. Assign chats, add notes, see who replied and when. Works for a whole team.

Quick SendFree

Click-to-chat outreach that needs no API — useful before your number is connected.

Templates and approvalsPro

Write WhatsApp templates with variables, buttons and media, send them to Meta for approval and track status in one screen.

Broadcasts and seriesPro

Send approved templates to a list or a segment, with opt-outs honoured automatically. Meta’s charges are shown before you send.

Automations and chatbotsPro

Keyword replies, branching flows, delays and follow-ups that run on their own when customers message in.

AI replies and agentsPro

Draft or send replies using your own AI provider key, with tools such as Google Sheets lookups.

Find and keep customers

Leads and pipelineFree

Stages you name yourself, drag-and-drop pipeline, follow-up tasks and a sales log of who bought what.

Lead capture formsFree

Share a form link or embed it on your website; every entry lands as a lead with its source.

Lead sources

IndiaMART, TradeIndia, JustDial, website, missed calls and Meta lead ads arrive in one list for follow-up.

Click-to-WhatsApp ad attributionPro

See which Meta ad brought which chat and which chat became revenue.

Bookings and reminders

Appointments with WhatsApp reminders, a customer cancel link, add-to-calendar and optional advance payment.

Customer memory

Sowhat remembers what each customer bought and said, so every reply and follow-up starts from the full story.

Sell and get paid — GST-ready

Quotations and proforma invoices

Professional GST quotations with your logo; a proforma converts to a tax invoice in one click.

GST tax invoices

CGST/SGST/IGST worked out from place of supply, HSN/SAC, credit notes, and the invoice sent on WhatsApp as a PDF.

E-invoice and e-way bill filesPro

Ready-to-upload IRP e-invoice JSON (schema 1.1) and e-way bill bulk JSON; import the result and the IRN, QR and EWB print on your documents.

Delivery challansPro

Rule 55 challans for job work, supply on approval, exhibitions and branch transfers — with stock out, returns and invoicing what was kept.

Payment links and UPI

Razorpay links in chat, or payments straight into your own UPI ID, matched to the invoice automatically.

CollectionsPro

Ageing buckets, who owes most, and WhatsApp payment reminders on the days you choose — off until you switch them on.

Bank reconciliationPro

Import your bank statement; receipts and supplier payments pair automatically by amount, date and UTR.

Tally exportPro

TallyPrime import XML for sales, receipts, credit notes, purchases and payments, on your own ledger names.

Recurring invoices

Monthly retainers and subscriptions invoice and remind on their own.

Stock, purchase and delivery

InventoryPro

Locations, batches, expiry dates and low-stock alerts; every sale and purchase moves stock.

PurchasePro

Suppliers, purchase orders, goods received and supplier bills.

Counter billing (POS)Pro

Fast billing at the counter with a daily cash-up.

ProductionPro Max

Bills of materials and production orders that consume raw material and add finished goods.

Dispatch with proof of deliveryPro

Bins, pick lists, packing, shipments with LR/AWB, a customer tracking link and a driver page with photo or signature proof.

Run the business

Home and Today

What needs you today — unpaid invoices, chats waiting, follow-ups due — on one screen.

Team rolesPro

Admins, sales and support see only what they need.

Call prepPro

Before a sales call, a short brief of recent news about the company you are calling.

Phone app

Installs on Android, iPhone, Mac and Windows from the browser.

API, webhooks and AI connectorPro Max

Public API, signed outgoing webhooks and an MCP connector for Claude or ChatGPT.

Your domain and brandPro Max

Use your own domain and white-label branding.

Honest about costs

Sowhat never marks up Meta’s WhatsApp charges. Meta bills you directly on your own WhatsApp Business account; your Sowhat plan pays only for the software. How WhatsApp pricing works.

Start on the Free plan.
No card. Connect your WhatsApp number when you are ready.