SOWHAT
Pricing

Simple pricing in rupees

Start free. Move to Pro when you want automation and GST workflows, Pro Max for the whole platform — or pay once for Lifetime. Meta’s WhatsApp charges are never marked up.

Free

₹0

Shared inbox, leads, pipeline, forms and Quick Send for a small team.

Pro

₹499 / month + GST

Templates, broadcasts, automations, AI, collections, bank reconciliation, Tally, stock and dispatch.

Pro Max

₹1,999 / month + GST

Everything, unlimited, plus production, API, MCP, your domain and white label.

Lifetime Pay once

₹7,999 once + GST · valid 10 years

Free plus template approvals, full data export and higher limits.

Compare plans

FreeProPro MaxLifetime
Price (ex-GST)₹0₹499 / month₹1,999 / month₹7,999 once, 10 years
Yearly billing—2 months free2 months free—
Team members210Unlimited2
WhatsApp numbers13Unlimited1
Contacts50025,000Unlimited1,250
Messages a month1,00050,000Unlimited2,500
AI replies a month—5,000Unlimited250
Automations—50Unlimited—
Storage500 MB20 GB250 GB1 GB
Shared inbox, leads, pipeline, forms, Quick Send✓✓✓✓
Templates and approvals—✓✓✓
Broadcasts, automations, chatbots, AI agents—✓✓—
Collections, bank reconciliation, Tally export, e-invoice files—✓✓—
Inventory, purchase, POS, challans, dispatch—✓✓—
Production, API, MCP, custom domain, white label——✓—
Full data export——✓✓

Pricing questions

Are prices inclusive of GST?

No. Prices are in Indian rupees and exclude GST, which is added at checkout at 18%. Lifetime is ₹7,999 + GST, charged once.

What does “Lifetime” mean?

A fixed term of 10 years from the day your payment is confirmed — not the lifetime of a person or business. After 10 years the workspace moves to Free unless you choose a plan; your data stays. This is written into our Terms.

Are WhatsApp charges included?

No, and they are never marked up. Meta charges you directly on your own WhatsApp Business account. How Meta’s pricing works.

Can I start free and upgrade later?

Yes. Every workspace starts on Free; upgrade from Plan & billing whenever you need more, monthly or yearly.

Is there a yearly discount?

Yes — yearly billing gives you 2 months free on Pro and Pro Max. Festival offers apply automatically when they run.

Start on the Free plan.
No card. Connect your WhatsApp number when you are ready.